Soul Runner is a brand founded by NFL Wide Receiver Tyreek Hill. A premium athletic brand that embraces taking the high road in striving for a better. It’s a very powerful brand spreading positivity in self development and progress.

Budweiser Projects collaborated with Jay-Z's Monogram Weed Company to create both "High Tales", an ongoing digital content series celebrating unique personal stories related to cannabis and cultural legends sharing their experiences, and "The Good Life, Redefined," which inserts Monogram's brand into Slim Aarons' iconic photos.